The Free Influencer Pitch Template
Stop sending "I'm a big fan and would love to collaborate" emails that get ignored. Get three copy-paste pitch templates — written for Indian creators — that land replies and paid deals.
What's inside
- Template 1 — Cold outreach email to a brand you've never worked with
- Template 2 — Replying to a brand brief with rate and terms
- Template 3 — Counter-offer when a brand quotes too low
- A fill-in rate line and media-kit checklist
- The 5 pitch mistakes that get creators ignored
Get the template pack
A peek at Template 1 — cold outreach
Subject: Creator collaboration — [Your Name] (@yourhandle) Hi [Brand] team, I'm [Name], a [niche] creator in [City] with [X]K followers. My audience is mostly [age group] in [cities] — a strong match for your customer. I already use [product] and have mentioned it organically before. I'd love to propose: • 1 Reel featuring [hook] • 3 Stories with a swipe-up link • Avg. engagement rate: X% · Avg. Reel reach: Xk My rate for this package is ₹[X]. Media kit attached. [Name] · [handle] · [WhatsApp]
Want the deeper strategy behind these? Read How to Write the Perfect Brand Collaboration Pitch.
Frequently Asked Questions
What is an influencer pitch template?
An influencer pitch template is a ready-to-use message structure creators send to brands to propose a paid collaboration. A good template covers who you are, your niche and engagement numbers, a specific content idea, and your rate — so brands can say yes quickly.
What should an influencer pitch include?
Relevance (why your audience matches the brand), your key numbers (engagement rate, not just followers), a specific content idea, a firm rate, and a link to your media kit. Keep it short, confident, and personalised to the brand.
Is this pitch template free?
Yes. Enter your email and we'll send you the free copy-paste template pack, written for Indian creators pitching in 2025. No payment required.
Do I still need to pitch if I'm on CollabDesk?
Not for platform campaigns — on CollabDesk, brands discover and invite you directly, so there's no cold pitching. The template is handy for off-platform outreach and for replying to brands professionally.
Or skip pitching entirely
On CollabDesk, brands discover and invite creators directly — no cold outreach, no ghosting, escrow-protected pay. Create your free profile and get found.
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